Rahama Sadau: A Hausa film actress banned by Kannywood
I told my cousin sister a day after Rahama Sadau was expelled out of Kannywood that it was a big personal success for the young actress, she disagreed. But when the next day, her father while complaining about her outfit mentioned that all you know is to copy the dressing of people like Rahama Sadau,” she froze. But her fright was not out of his comparison of her dressing with Sadau, it was about how he even got to know the actress while he doesn’t watch films at all and is not even on social media. Evidently she had no idea that my good and responsible uncle listens to BBC and reads print media news. But my argument was more boldly proven when the issue took over the entire social media attention with almost all my respectable commentators uttering some things about the incident.
We all know it, and if we don’t, I’m telling this to you, that there’s nothing more valuable to any celebrity on the surface of this earth than fame. Miss Sadau is fortunate to have gotten her fame in one of the aptest way she had never imagined. The enormous boost in the number of followers on her Instagram and Twitter accounts in the last few weeks tells more of a story beyond the making of the “most thrilling gist of the year” in the north. Rahama Sadau has already written her name on the pages of history. The history that would be read by our children who would laugh amidst anger at the type of “horrible, disgusting and boring” society their parents had lived in. We all know that the issue of immorality is not in anyway getting better. Things are getting worse and they would continue to get worse. It’s not my saying. We know who said it. The sooner we embrace reality and devise strategic ways of managing the problem than trying to solve it, the better.
What is even more irritating is the unforgivable injustice by those who insist that Sadau shouldn’t have grabbed the precious opportunity given to her by one of the world’s celebrated singer and lyricist, Akon. The people making such empty rants are just trying to build a very weak bridge where river doesn’t even exist. For if we do not choose to be hypocritical, we must all admit that the last thing we would ever wish our sisters or daughters to join (no matter how liberal we are) is Kannywood. And the reason is just so much clear; Kannywood symbolizes one of the cutest examples of an “institutionalized” immorality in the northern Hausa setting. So if Rahama Sadau, a girl who has grown in a core northern state, despite all the unfavorable narratives about the industry that carries “immorality” as its trademark, would still go ahead and joined it and even lately began featuring in some Nollywood movies, she would surely never be so dumb as to resist taking her career to the next level. And taking her career to the next level in this context means taking her “immorality” with her to that next level. I don’t think she had a better option. I couldn’t even imagine a better option for her. She just can’t help it.
I don’t also think other entertainers like my friend, DJ-AB (of Yaran North Side), a Kaduna-based upcoming Hausa hip-pop artist, would dare waste a single minute thinking whether to join Nicki Minaj in New York or not if she invites him. But many would then argue that his own will be simpler because he’s male. But for how long shall we fail to understand that career has no gender? People are just trying to be mischievous. Once a person is on a career, all he/she would want is to be on top of it. Entertainment industry triggers this even more than all others. If you are an artist, all you would want is to be the only face people see and the only voice people listen to. All you will want is to hear your name on every lips and your echoes on every ears. This is perfectly what’s happening with the words “Rahama” and “Sadau”. She’s aware of it. She likes it. She’s enjoying it.
MOPPAN, expelled Sadau at exactly a time when all lights in the industry were centered on her. At a time when she’s exploring the heat and cold of her talent. If I would be empathic enough to put my legs inside her shoes, I will actually admit that the only possible means of relieving the terrible misery that had befallen her and to shame her supposed enemies is by grabbing the unprecedented opportunity that has ever been given to any Hausa Film actress. And she did, willingly.
I never see what happened to Rahama Sadau in the first place an individual failure in any way. I see it as a failure of a confused social system that fails to understand its priorities on its subjects and focus on them but shamelessly takes to moral policing in the name of a religion very few understand. It’s also a definition of immorality by an association of “saints” who thinks that it’s moral for a young lady to leave her home and family to another state and spends weeks in a hotel room with other guys in the name of film shooting but immoral to appear in a video touching a guy. It seems if I should be serious with this issue of immorality according to MOPPAN’s version, then I got so many questions to ask the association itself. But I ain’t just interested in that.
I think we can do well to allow this young lady breathe some fresh air than keep making curses and derogatory remarks on her. We should let the 24-year-old genius explore the best of what a talent can offer. It’s even shameful that another society has to teach us the best way to nurture and handle talents. While you are here battling with harsh economic recession and still busy typing why Miss Sadau shouldn’t have followed Akon to US, she’s there enjoying the cool breeze of a beach in Beverly Hills amidst the softening sound of the ocean waves mixed with beautiful cries of birds. Smiling gently, sipping Myx and going through the scripts of her role in the upcoming Hollywood movie “The American Star” which she is gonna be featured among other compelling American actors and actresses of all times!
Finally, it’s so painful that ours is a society that wants everybody to be moral but doing nothing to make them so. The fact that the Almajiri Boy working in our house can sing and dance most of Hausa film songs very well because he doesn’t often lack the N20 to enter Gidan Kallo that now exists almost everywhere in the north and which shows all types of movies, testifies that in some years to come, our rural areas will be filled with countless number of “ClassiQs”. So it seems those writing furiously against Rahama Sadau have just been deeply sleeping. It seems they do not seem to realize the roots. They don’t care about the roots. They are only interested in removing the stems. So they should either help themselves and wake up, or help us and stop snoring!”
By Aliyu Jalal